Thursday, September 29, 2011

Week 5 :Design Success and Failure in Relation to Syntactical Guidelines

One of my favorite documentaries about Industrial Design is called, Objectified, and the first poster I found online gave a clear message to the views about the subject and topic of the movie. This is a successful example of a design in relation to the goal for the work, due to the use of the syntactical guidelines of leveling, balance, and positive and negative emphasis of the objects. The title is clearly stating the message of the documentary, which is about the objects in our everyday world. This is shown by the small images within the font of these designed objects. To anyone that is interested in Industrial Design would know that this movie is about the objects in our lives, how they effect us, and who is producing and designing the objects.

The second movie poster I enjoy is from the movie, Burn After Reading. this movie is an indie film that has a complicated story within the script and unfortunately the poster does not help the viewer understand much about it subject and main purpose. The poster is putting too much stress on the text about the actors that distracts from the image below that is vague and difficult to interpret. The poster is putting more attention to the actors playing in the movie than the actually topic about it, so there is not an effective message to the viewers. This poster fails to use the syntactical guidelines that could have created an effective poster, for example if they minimized the text and enlarged the image adding a few more details could have lead to a potentially successful poster.

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